BESPOKE CUTTING KNIFE KEEPS WATKISS AT CUTTING EDGE
Posted : Wed 2nd Aug 2006 @ 13:22A special paper trimming knife developed and manufactured by Burcas is helping print finishing equipment producer, Watkiss Automation conquer fierce competition from Japan and Europe by pushing ahead in the innovation stakes.
Watkiss Automation has been designing, manufacturing and supplying collating and print finishing equipment for over 30 years to various print operations including commercial and in-plant, offset and digital.

Having used Burcas paper cutting knives in a selection of its products since 1991, the company had no hesitation in turning again to the West Midlands specialist when Watkiss decided to develop a new product (the PowerSquare) capable of making booklets up to 10mm thick - nearly twice the capacity offered by the company's competitors.
"We have two competitors in Japan and two in Europe," explains Technical Director Mike Watkiss, "all of whom are considerably larger companies. We don't believe in offering ‘me-too' products: we compete by focusing on innovation to produce superior products which match our customers' needs. This is why we decided to develop the PowerSquare, although to do so we needed the help of Burcas."
Through the PowerSquare Watkiss wanted to create a complete book making system for digital print applications, including off-line and on-line models. As a specification it had to produce SquareBack books up to 10mm thick (200 pages 80gsm) - double the capability of conventional machines.
When booklets are folded the pages near the middle of the pile protrude progressively further than those near the covers, creating an unsightly fore edge (the edge opposite the spine). Professional machines such as those manufactured by Watkiss have the ability trim the fore edge. However, 10mm is a no small feat.
"Trimming a 10mm stack of paper is quite a demanding application," says Mike. "A job that we knew would test the engineers at Burcas, who we tasked with producing the trimming knife. Our experience of Burcas is that they never say ‘you can't do that' or ‘not in a million years'. They are always willing to develop new methods, as was the case regarding the PowerSquare."
Burcas set about developing the trimming knife for the PowerSquare while Watkiss undertook design and development of the machine itself. Several factors come into play when cutting through such a dense stack of paper. Achieving a high quality cut is paramount. To do this the booklet has to be held tightly closed in order to get an even cut across the length of the booklet and through the depth. There must also be no visible signs of ‘shearing' or "tatty edges".
"Burcas responded to the challenge brilliantly," declares Mike. "Within no time a prototype had been produced and trial cuts were held. Several stages of further development and ongoing modification, with input from our engineers, followed before we agreed upon a final ‘design'."
Such is the competitive advantage offered by the PowerSquare, with its specially developed Burcas trimming knife, that Watkiss is understandably reluctant to divulge any specifics about the design.
"We took a pre-production machine to the Digital Print World exhibition at Earl's Court and to Graph Expo in Chicago in October and the response was overwhelming," states Mike.
Watkiss has targeted sales of 100 units in 2007, with the first machines being shipped in February. Sales figures are then projected to escalate steeply in subsequent years.
Watkiss Automation has been established for over 30 years. Although it now employs around 70 people and turns over £3 million, the business is still very much in the Watkiss family, with six members currently active.
"While we like to associate ourselves with the traditional values of a family business, such as attention to detail and personal service, we are also highly progressive and innovative," he says.
Today Watkiss exports 75 per cent of its production and has 15,000 machines operational in more than 80 countries.
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